The Future is NoW… are you ready?
For CEOs and leadership teams at companies of 50 to 5,000 people.
AI is not an IT project. Tools alone won’t change how work gets done. We help leaders change the behaviours, workflows, and culture that make AI part of how the business runs.
Where AI pays off, ranked.
The companies that thrive with AI won't be the ones with the most tools or token use. They'll be the ones who changed the behaviour of the organization. That's the work we do.
People are using it quietly, on their own. Workflows are shifting informally, and risk is climbing while nobody owns it. We call this Shadow AI, and we turn it into sanctioned, scalable AI.
You define the win, your AI Dividend, and we measure against it every month. Steady momentum after, held by a team of AI Champions you keep.
Clients include Government of Canada, Heart & Stroke Foundation, Providence Health Care, YMCA, MacKay CEO Forums, Nexstar Network, Sprucegrove Investment Management, Ontario Waterpower Association, Discovery Co-op, Cedarglen Homes, Ocean Wise, Accelerate Okanagan, Connective, Cube Business Media, Reliable Logistics, Vista Railings, Eco Electric and Plumbing, Media Profile, Kearney Funeral Services, Radiant Health Saunas.
The problems to solve
The licences get bought. The operating model never follows. Access, but no adoption. Activity, but no measurable outcomes.
AI is most often being used by employees quietly, on their own, without oversight or meaningful governance. It’s inside most organizations whether they’ve planned for it or not.
How many businesses can confidently measure the ROI of their AI investments? Few. The amount of “AI Theatre” happening is jaw-dropping considering every AI pilot’s impact can be measured.
Individual fear of becoming obsolete is starting to challenge organizational fear of missing out, both within organizations and throughout broader society.
We believe strongly that AI is an unstoppable force, and that human-centered AI transformations are the only solution for organizations serious about winning in these rapidly changing and uncertain times.
The shifts
Ten shifts show up in every transformation that works. We scope the engagement against them. You can check them yourself at any point to see how far the organization has actually moved.
How you’ll know
You’ll know it’s working, because you’ll have named the win before we started. We call it your AI Dividend: revenue lift, capacity returned, margin recovered, in your words, not ours. We measure against it every month and report it to your leadership honestly. The goal was never more tools. It was better work, owned by your people, sustained long after we step out.
Who we are
Since 2016, The NoW of Work has helped organizations navigate transformation in rapidly changing environments. Our clients span industries, home builders, hospitals, national brands, financial services and federal agencies, because the challenge is structural, not industry-specific. And we use AI ourselves. Our own operations run on it, so we won’t steer you anywhere we wouldn’t go.
Rocky combines a decade of senior leadership roles in large enterprise with nearly 10 years in startup and scale-up tech to form what he believes is the operational DNA of all modern companies. Prior to launching NoW, Rocky was the Vice-President and Head of Corporate Innovation for the BC Tech Association. He is also a 3x startup founder with 1 exit.
Scaled Jane App from $5M to $125M ARR as its first marketing hire, with a background in growth marketing, organizational strategy and business development. Alongside Rocky, he delivers client engagements and runs the firm’s own AI-enabled operations.
Keynotes & speaking. Move your room from AI anxiety to action. Book Rocky or Ashleah to speak →
Three ways to work with us
Many clients start with one and move through the others as they’re ready. Each program changes a specific behaviour. Together they change the company.
Program 01 · 6 weeks
Leadership stops guessing, and your people stop bracing for what it means for them.
Where AI pays off, ranked.
Program 02 · 3–12 months
Measurable impact within 90 days. Steady momentum every month after.
Draft weekly performance brief
Pricing shown reflects 2026 rates. Final pricing is confirmed through a formal proposal and may vary based on scope, complexity, and client requirements.
Where this fits
Start hereFind where AI pays
AI Transformation Readiness Assessment Free. See where the company stands.AI Boardroom Clinic Four hours with your leadership team, leaving with three workable use-cases.01Prove it in a day
1-Day AI Sprint A team builds working prototypes on its own problems.02Make it how one department works
Departmental AI Transformation Three months inside one department, on its own workflows.Marketing AI Transformation Built around your campaigns.HR AI Transformation For the team writing the AI policy.03Make it how the company works
Company-wide AI Transformation Every team, with AI Champions in each one.People, not just tools
Reskilling, upskilling and role redesign are part of the work from the first week. The people who do the job help decide what changes in it, and AI Champions inside each team lead the way for their colleagues.
A training program ends with a certificate. Ours ends with people who lead the work themselves.
How transformation works
Not sure where to start?
Four hours, your leadership team in one room. A state-of-AI briefing, why most transformations fail, then live demos solving problems your business is facing today. A working session, not a lecture. The worst case: you walk out with a clearer 90-day plan than you walked in with.
See how it works$5,000
Your best first step as a leadership team
From our clients
“A must for any company looking to accelerate the responsible, scalable and value-driven adoption of AI.”
Nancy MacKay, PhDFounder & CEO, MacKay CEO Forums“In just 12 weeks, we went from barely understanding AI to leveraging it for real-world impact.”
“What used to feel like chaos now feels like a strategic advantage.”
Wherever you are in your AI journey, we’d love to talk it through. Start with the free AI Transformation Readiness Assessment and a grounded read on your next 90 days.
